Who We Are
Smarter marketing. Measurable impact.
As a marketing solutions agency, we drive real value for our clients' businesses – delivering data-led insight to help them shape their strategy, engage their customers and maximise the impact of their marketing spend.
Our Approach
We're proud to work in partnership with our clients and believe firmly in the power of collaboration. Working together, we'll find the right solution for every business challenge – using data, technology and customer experience to deliver real, measurable impact.
Our Leadership Team
Our leadership team are experts in data, technology and customer experience – combining smart strategic insight with years of practical, hands-on experience.
Partners
We work with trusted technology partners, who share our deep platform knowledge, standards and commitment to helping clients get the most from their digital investments.
Adobe Partnership
We work with Adobe to design, implement, and optimise enterprise‑grade digital experience solutions built on Adobe’s technology ecosystem.
Our team supports clients across data, customer experience and marketing use cases – ensuring Adobe platforms are correctly architected, integrated, and aligned to business and customer needs.
By using Adobe’s data, content and experience platforms, we help clients unify their customer data, enable real‑time insight, and activate personalised, cross‑channel experiences. Our approach focuses on scalable implementation, integration with wider enterprise systems and long‑term optimisation to ensure clients achieve measurable value from their Adobe investments.
Our team supports clients across data, customer experience and marketing use cases – ensuring Adobe platforms are correctly architected, integrated, and aligned to business and customer needs.
By using Adobe’s data, content and experience platforms, we help clients unify their customer data, enable real‑time insight, and activate personalised, cross‑channel experiences. Our approach focuses on scalable implementation, integration with wider enterprise systems and long‑term optimisation to ensure clients achieve measurable value from their Adobe investments.
Microsoft Partnership
We work with Microsoft to design, implement and optimise data‑driven and cloud‑based solutions built on Microsoft’s technology ecosystem.
Our team supports clients across data, analytics, AI and digital transformation use cases – ensuring Microsoft platforms are securely architected, well integrated and aligned to business and operational needs.
By using Microsoft’s cloud, data and productivity platforms, we help clients create scalable data foundations, enable advanced analytics and automation, and support informed decision‑making across the business. Our focus is on robust architecture, integration with enterprise systems and ongoing optimisation to ensure long‑term value from Microsoft investments.
Our team supports clients across data, analytics, AI and digital transformation use cases – ensuring Microsoft platforms are securely architected, well integrated and aligned to business and operational needs.
By using Microsoft’s cloud, data and productivity platforms, we help clients create scalable data foundations, enable advanced analytics and automation, and support informed decision‑making across the business. Our focus is on robust architecture, integration with enterprise systems and ongoing optimisation to ensure long‑term value from Microsoft investments.
Our Esteemed Clients
Industry Expertise, Tailored Solutions
We partner with organisations across a broad range of industries, helping them respond to changing customer expectations, increasing complexity, and growing pressure to deliver results. Our experience enables us to apply proven approaches while tailoring solutions to each sector’s unique challenges.
Healthspan
We help retail and commerce organisations to deliver connected, insight-driven customer journeys – driving personalisation at scale and performance across marketing, sales and operations.
FNB
We work with financial services organisations to support smarter decision-making and deliver trusted, compliant and customer-centric experiences across all digital channels.
RFH/Dalata
We enable travel and hospitality businesses to meet rising guest expectations – using data, technology and customer insight to improve their performance across marketing, booking and loyalty touchpoints.
Telecom
We work within the highly competitive, data-rich environment of telecoms to help improve customer journeys, reduce churn and deliver more connected experiences.
NHM
We help public sector organisations to design accessible digital services and improve service delivery, efficiency and user experience in challenging, regulated environments.
Nisbets/William Reed
We're well experienced at working with B2B and enterprise organisations – supporting complex buying journeys, long sales cycles and evolving customer expectations.
BoyleSports
We work with major gaming organisations to engage players, drive loyalty and optimise performance in a fast-moving, highly competitive marketplace.
Automotive
We help automotive organisations to develop connected customer journeys, evolve their mobility models and meet the increasing digital expectations of today's car owners.
Our Proprietary Solutions
Bringing transformation to life
Technology is undeniably cool, but it's just the spark. True transformation happens when you ignite that spark with the power of your people and processes — turning potential into real, scalable value. We can help you get there.
Customer Experience
We help our clients design, deliver and optimise their customer journeys across all channels – using data, insight, technology and experience design to make every interaction feel valuable.
Data & Analytics
We work across the full data lifecycle – from data foundations and integration, to analysis, reporting and advanced insight – to help clients understand performance and make smarter, faster business decisions.
Marketing Technology
We align technology with business objectives and customer needs – ensuring marketing platforms work together seamlessly to bring about better customer experiences, clearer insight and more efficient operations.
Personalisation & Journeys
We don't believe in one-size-fits-all communications, but take a tailored approach – designing personalised, end-to-end customer journeys that are relevant, connected and meaningful.
Commerce & Digital Platforms
We help our clients develop digital platforms that fulfil their business needs – ensuring these platforms are scalable, data-enabled and integrated within the wider marketing and enterprise ecosystem.
AI & Automation
We apply artificial intelligence and intelligent automation to our clients' businesses in a way that improves decision-making, maximises efficiency and delivers real value – not as technology for technology's sake.
Business Intelligence
We give clients the tools they need to monitor performance, identify opportunities and move forward with confidence – ensuring insight is embedded in day-to-day decision-making, not locked away in reports.
Services
Our services help clients to put their strategy into action, whether that's by advising them on complex decisions and company direction, or delivering and enabling platforms at scale.
Strategy & Consulting
We support clients from early‑stage discovery and strategic definition, to operating models, roadmap development and enablement – providing practical, evidence-led guidance that stands up in complex environments.
Platform Implementation & Migration
We help clients to implement new platforms, modernise existing environments and migrate legacy systems – taking a structured, hands-on approach to ensure solutions are robust, secure and fit for purpose.
Martech Enablement
We're committed to making sure our clients' marketing platforms are not only implemented, but fully adopted, effectively used and embedded in their day‑to‑day operations – maximising efficiency and value.
Meet the Team
Our team is made up of experienced practitioners who enjoy solving complex problems and working closely with clients. We value collaboration, curiosity, and delivering work that makes a real difference. Our work has been recognised for delivering meaningful impact through data, technology, and customer‑focused solutions. These awards reflect the expertise of our teams, the strength of our partnerships, and our commitment to delivering outcomes that matter.
Pete has over 30 years of experience designing and implementing Marketing Technology and Data solutions. He has a background in Enterprise, Data & Technology architecture, that enables him to design powerful, cost-effective solutions for our customers. He has deep understanding of cloud computing, database architecture, machine learning, marketing platforms and modern software development lifecycles and can translate complex technical concepts into clear, actionable business strategies. He brings a depth of consulting and operational experience across many industry verticals including; Financial Services, Telecommunications, Government, Utilities & Leisure and Travel.
With over a decade of hands-on experience in the martech space, Richard has partnered with some of the UK's largest brands to cut through the complexity of modern marketing infrastructure — aligning technology strategy with genuine commercial outcomes. He brings a rare combination of technical depth and commercial instinct, making him equally comfortable in a boardroom conversation about transformation roadmaps as he is in the detail of a platform implementation.
At IMS, Richard leads with the belief that technology alone doesn't deliver results — people, process, and clarity of purpose do. That philosophy shapes how the consultancy works: as a trusted partner rather than a vendor, focused on long-term impact over short-term outputs.
Clients value his straight-talking approach, his ability to simplify the complex, and his commitment to delivering work that actually moves the needle.
At IMS, Richard leads with the belief that technology alone doesn't deliver results — people, process, and clarity of purpose do. That philosophy shapes how the consultancy works: as a trusted partner rather than a vendor, focused on long-term impact over short-term outputs.
Clients value his straight-talking approach, his ability to simplify the complex, and his commitment to delivering work that actually moves the needle.
Peter is a seasoned leader in data and customer experience transformation, with a proven track record of delivering complex programmes across digital platforms. He partners with clients to define strategy, shape scalable solutions, and ensure successful delivery that drives long-term value. He works with organisations to unlock the full value of their data, designing solutions that are both technically robust and commercially impactful. Known for his pragmatic and collaborative approach, Peter is focused on ensuring every engagement delivers tangible results for clients.
He works with organisations to unlock the full value of their data, designing solutions that are both technically robust and commercially impactful. Known for his pragmatic and collaborative approach, Peter is focused on ensuring every engagement delivers tangible results for clients.
He works with organisations to unlock the full value of their data, designing solutions that are both technically robust and commercially impactful. Known for his pragmatic and collaborative approach, Peter is focused on ensuring every engagement delivers tangible results for clients.
Jeff is an experienced operations and transformation leader with a proven track record of delivering enterprise-scale customer experience, data, and marketing technology programmes. As Operations Director at IMS, he leads delivery, resource management, and strategic growth initiatives while helping clients modernise their customer engagement ecosystems through platforms such as Adobe Experience Cloud, customer data platforms, and advanced analytics solutions.
Get in Touch
Whether you're looking to transform your marketing stack, explore a new Adobe solution, or simply find out how IMS can help — we'd love to hear from you.
Talk to our team
Our experts are on hand to answer your questions, discuss your challenges, and explore how IMS can support your marketing goals.